SENIOR CMF LEAD DESIGNER
GUILLERMO COLOMER
Explore my latest project, the new plug in hybrid sedan from Geely
Lynk & Co 07 EM-P
The Lynk & Co 07 is a sleek and modern sedan that combines cutting-edge technology, sophisticated design, and a commitment to sustainability.
Started this project in 2022, and we launched at the beginning of 2024 in Shanghai. It was a success for the brand, with more than 10,000 reservations after the launch.
Who am I ?
Guillermo Colomer
I'm a CMF Designer who loves creating solutions that enhance the design experience. I have worked with both production and concept cars at SEAT - CUPRA and now at Lynk & Co. With about 5 years of experience in the automotive industry, I stay up-to-date on fashion, trends, and sustainability.
Core Values
AESTHETICS
INNOVATION
SUSTAINABILITY
PORTFOLIO
CMF PROJECTS
In this collection, you will find some of the projects I worked on during my last 5 years as a CMF designer. You will see production cars, concept cars, and a collaboration with a yacht brand.
Career
Senior CMF Lead Designer
2022 - NOW
LYNK & CO
• Led the CMF for Lynk & Co EMP 07 from start to production, contributing to its groundbreaking aesthetic and market success.
• Developed design concepts aligned with Lynk & Co's brand identity and consumer preferences through comprehensive market research and trend analysis.
• Facilitated creative collaboration and communication across cross-functional teams, ensuring seamless alignment from ideation to execution.
• Curated cohesive color palettes and selected premium materials that enhanced the vehicle's aesthetic appeal and functionality.
• Oversaw prototyping phase and provided production support, ensuring adherence to CMF design standards and quality requirements.
• Managed supplier relationships, optimized pricing, and conducted quality inspections to maintain design integrity while optimizing costs.
Gothenburg, Sweden
Education
Transportation Design BA
2014 - 2018
Istituto Europeo di Design - IED
• Developed projects in concert with Lamborghini & other major automotive companies; and acquired and polished a number of new skills like sketching and design process.
• Learned all about the ideation and development of colors, materials, and finishes; and used clay modeling, CNC machining, 3D printing, and many other tools.
Barcelona, Spain
CONTACT ME TO KNOW MORE ABOUT MY DESIGN JOURNEY
2020 - 2022
CUPRA - SEAT
• Enhanced perceived value by exploring innovative approaches to create disruptive tools and graphics, contributing to both concept and production cars like Cupra Urban Rebel Concept, Cupra Tavascan Xtreme E and the Cupra X De Antonio boat.
• Collaborated in the development of the Concept Strategy by designing graphics and researching sustainable materials.
• Assisted with mobility projects from concept to production, involving the design of graphics, textiles, and tooling for Cupra Tavascan 2024 and Cupra Terramar.
• Redesigned seat graphics, armrests, door panels, floor mats, and exterior graphics to enhance visual appeal and brand identity for Seat Ibiza Anniversary and Seat Tarraco Xperience.
• Collaborated in the development of Cupra Accessories to ensure coherence with brand standards and consumer preferences.
Barcelona, Spain